Self-Care and Style Trends Accelerate Men’s Grooming Market Growth

Men’s grooming has evolved from basic hygiene to comprehensive personal care routines that include skincare, haircare, and fragrance solutions. Growing consumer awareness, urbanization, and digital influence have encouraged men to explore premium and natural grooming products. As a result, manufacturers are expanding portfolios to meet diverse preferences and lifestyle needs.

The Mens Personal Care Products Market is anticipated to expand from USD 21.43 Billion in 2025 to USD 30.02 Billion by 2035, registering a CAGR of 3.43% over the forecast period. Revenue forecast, competitive landscape assessment, growth drivers, and trend evaluation highlight consistent expansion supported by rising demand for organic formulations and digital distribution channels.

Segmentation by product type includes shaving products, skincare, haircare, and fragrances. Formulation type shows increasing demand for natural and organic solutions. Distribution channels include retail stores, pharmacies, online platforms, and specialty outlets. End-use applications range from personal grooming to professional salon services.

Key companies operating in the market include Procter & Gamble (US), Unilever (GB), L'Oreal (FR), Beiersdorf (DE), Colgate-Palmolive (US), Edgewell Personal Care (US), Coty (US), Shiseido (JP), and Revlon (US). Competitive strategies emphasize innovation, sustainability, and geographic expansion across North America, Europe, APAC, South America, and MEA.

Artificial intelligence is playing a growing role in the Mens Personal Care Products Market by enabling customized product recommendations and advanced consumer analytics. AI improves demand prediction, optimizes production planning, and supports personalized marketing campaigns, strengthening overall efficiency.

Long-term opportunities are driven by natural ingredient adoption and digital transformation. Strategic findings from the comprehensive growth analysis suggest that companies investing in AI integration and sustainable innovation will achieve steady revenue expansion through 2035.

Q: What is the forecast period?
A: 2025–2035.

Q: What is the CAGR?
A: 3.43%.

Q: How does AI impact the market?
A: AI enhances personalization, analytics, and operational efficiency.

Q: What is a key opportunity?
A: Growing demand for natural and organic formulations.